The SHL import now accepts two additional fields: **publication website** and **note**.

- **Publication website:** When included, the platform uses the domain to fill in domain authority data and consolidate duplicate publication entries that share the same website, even if they were imported under different names.
- **Note:** Notes are stored per list and surface in the journalist briefing panel when composing outreach, so any context you've recorded about a journalist is visible at the point of writing.

Both fields are optional. If your existing SHL files don't include them, nothing changes. To use them, add the relevant columns to your import file before uploading.

A new `journalist.salutation` merge tag is now available in your templates. Unlike a plain first-name tag, this one generates a complete, language-appropriate salutation for each journalist — so you drop it in without adding 'Hi' in front of it.

What it produces depends on the journalist's language:

- **English (or unknown language):** 'Hi [preferred first name]'
- **German:** an informal salutation, since a correct formal one requires gender data we may not have
- **Slavic languages (e.g. Czech):** a generic formal salutation, because the name itself changes grammatically and cannot be used directly
- **Czech specifically:** a per-journalist salutation where a generic form is grammatically impossible

If you run outreach across multiple regions — or have previously worked around salutation issues by maintaining separate templates per market — this tag is worth switching to. You'll find it in the merge tag picker alongside the existing journalist fields.

Admins can now create **web resources** in MVPR. Instead of uploading a file, you point Ivy at a URL — a company newsroom, blog, or events page — and Ivy reads the page, extracts the content, and refreshes it once a week. No manual re-uploads needed. Once an admin creates a web resource, all client users can see and use it.

A few ways teams are already putting this to use:

- Keeping a company blog or newsroom in Ivy's knowledge base so it always reflects the latest content
- Tracking events pages to catch speaker applications or calls for nominations as they open
- Checking publication sites to see whether they accept thought leadership or offer executive profile opportunities

Web resource creation is limited to admins for now. If you have questions about setting one up, reach out to the team.

Coverage is now on a dedicated sub-page under the dashboard, rather than sitting directly on the main screen. You can get to everything you could before — recorded coverage, clips, reporting — just from a focused home of its own.

This is the first step toward something more useful: connecting media monitoring directly to coverage recording. The longer-term goal is that when monitoring picks up a mention, it gets automatically screened, verified, and logged as a proper coverage entry on this page — without manual copy-paste. For now, it is a cleaner place to manage what you have recorded. More to follow as that workflow takes shape.

Two new notification types are now available in MVPR: mail bounce alerts and press page visit events. You can receive either via email or through a connected Slack channel.

Here is what that looks like in practice:

- **Mail bounce notifications** fire when a sent email bounces, with a direct link to the relevant thread
- **Press page visit notifications** trigger when a journalist visits or downloads something from your press page
- Both types can be routed to a shared Slack channel, so your whole team sees journalist engagement as it happens

If you already have a Slack channel connected, these notification types are available to enable now. If you are using email notifications, the same types apply there too. Head to your notification settings to configure which events you want and where you want to receive them.

Scheduled actions now support frequency control. Instead of choosing between running once or running forever, you can set an action to stop automatically after a defined number of runs.

This is useful for any automation tied to a fixed campaign window. For example:

- Schedule a coverage check to run every Monday and Tuesday for 20 iterations (10 weeks), then stop on its own
- No manual cancellation needed, no wasted tokens, no clutter on your board

To use it, open a scheduled action and set the maximum number of runs alongside your existing day and time settings. Once the limit is reached, the action stops without any further input from you.

You can now search across your task boards. Type any word from a task's name or description and the board will filter down to matching results instantly, no scrolling required.

The search bar is available on both company and agency boards, so whether you remember one word from a task title or a fragment of its description, you can find it without hunting through the board manually.

Company owners can now transfer ownership of a company account to another user. This is useful when you created an account on someone else's behalf and need to hand it off to the right person later.

When you transfer ownership:

- The new owner gains full ownership rights, including the ability to manage billing settings
- The previous owner becomes a regular member and stays on the account

Two common situations this covers: an agency or consultant who set up a company for a client and now needs to pass control to that client, and companies where the person who originally signed up is different from the person who handles billing.

To transfer ownership, go to your company settings and find the ownership section. From there you can select any existing member as the new owner.

When Ivy mentions a policy in a conversation, that policy name is now underlined and linked. Clicking it takes you directly to the policy so you can view or edit it without searching manually.

This is particularly useful when auditing Ivy's behaviour. If a response came out differently than expected, you can now see exactly which policy was applied and jump straight into it.

**What you can do now:**
- Click any policy name in an Ivy response to open that policy immediately
- Audit why Ivy made a particular decision by reviewing the linked policy's contents
- Edit a policy on the spot after seeing it referenced in context

You can now insert templates directly into inbox email threads. When you apply a template that contains merge tags, MVPR resolves them immediately using the journalist's actual details, so what you see in the editor is exactly what gets sent.

This matters because it closes the loop on templates across the platform. A few things worth knowing:

- Merge tags like `Dear [first name]` are replaced the moment you apply the template in a thread
- You can review the resolved text in the editor before sending, so it's easy to confirm the right name came through
- Templates behave consistently whether you're working in campaigns or replying to an ongoing inbox thread

Journalist profiles now have a **Preferred Name** field. Whatever you enter there is what merge tags like `{{journalist_first_name}}` will pull through in emails and templates, overriding the system's automatic name detection.

If you leave the field blank, nothing changes. But the field is useful in two situations:

- **Nicknames** - if a journalist goes by something other than their formal first name, enter it here and all your merge tags will use it automatically.
- **Functional or non-English accounts** - for contacts like an editorial desk listed in Cyrillic or another non-Latin script, automatic detection does not work. You can now type in whatever salutation you want (for example, "Team") and it will populate correctly across every email and template.

To set a preferred name, open any journalist profile and look for the Preferred Name field beneath the contact details.

You can now add alternative names and websites to journalist and publication records. This means variations like "NY Times", "New York Times", and "The New York Times" all map to a single authority record, so searches on any variation return the right result.

This works across a few common scenarios:

- **Publication name variants** - abbreviations, articles ("The"), and common shorthand all resolve to one record
- **Multiple websites or regional subdomains** - record them together rather than creating duplicate entries
- **Journalist name formats** - middle names spelled out or abbreviated can be stored as alternatives on the same profile

This lays the groundwork for smarter deduplication and automated matching across your media contacts database. You can start adding alternative names now from any journalist or publication record.

Several updates have shipped across the platform this week.

**Email signatures** are now available in settings - one per company, auto-filled into every new draft and follow-up. You can type one from scratch, paste existing HTML, or use the built-in generator to produce a clean signature with your name, title, logo, and a trackable press kit link in a few minutes.

Other changes in this release:

- **Email templates** are available in inbox settings, so teams can create consistent branded starting points for announcements
- **Ivy can now read attachments** (including images and PDFs), so if your press release is uploaded as a file rather than typed into the document body, Ivy can still draft a pitch from it
- **Newsjacking intent** is now available and auto-set by Ivy on news-driven outreach threads
- The **browser plugin** has a simplified company selector
- The **membership invite flow** now shows non-admin members who the account owner is, so they can request invites directly

Two small but useful changes are now available in the latest version of the MVPR browser plugin.

- **Company selector** now matches the look and feel of the main platform, making it easier to scan and select the right company without switching mental gears.
- **Add to list** now opens a list picker automatically. Previously you had to navigate to the top of the plugin to trigger this manually.

To get these changes, update your browser plugin now. If you have auto-updates enabled, you may already be on the latest version.

Three updates are now live across the platform:

- **Agency dashboard activity charts:** The agency overview now shows aggregated message activity across all linked client companies. Decision-makers can review rolled-up metrics in one place without drilling into individual accounts - useful for monthly reporting or portfolio-level views.
- **Attachments on content pages:** You can now add file attachments directly on announcement, proactive pitching, and thought leadership pages. Files are attached at the draft stage, so a branded PDF can accompany the email body from the start rather than being added later.
- **News Opportunities tab:** Newsjacking and news tracking have moved out of the journalist tab into a dedicated 'News Opportunities' tab. The journalist list stays prominent where it belongs, and news-related features are grouped together for cleaner navigation.

Several improvements have shipped across the platform this week.

**Error recovery and transparency**
- If a 'send all' fails partway through, you can now resend the remaining emails without starting over or losing your work
- Bounced and failed announcement threads now surface clear error callouts directly in the announcement, along with guidance on next steps
- The quick-action bar has been redesigned with clearer labels that explain which actions are available and why others are disabled

**Other changes**
- Journalist lists can now be duplicated within a company, so you can build on an existing list without modifying the original
- Ivy messages can now be copied
- The inbox now renders message styling closer to how emails appear in an actual email client
- The calendar UI is more compact
- Admins can now set system prompts and connect shared inboxes through a dedicated flow

All changes are live in your account now.

The company task board now has a **Task Group** filter. You can use it to scope the board to a single group of tasks - such as those belonging to a specific task recipe - instead of viewing everything at once.

If you use task recipes as projects (for example, one recipe per campaign or announcement), you can now filter down to just that recipe and see only its tasks. This makes it easier to track progress on a specific piece of work without noise from unrelated tasks.

A few ways this is useful right now:

- Filter the task board to a single task recipe to see only tasks tied to that project
- Switch between recipes quickly to compare workloads across projects

The filter is live now. If your team organises work into task recipes, it is worth trying today.

Three changes are now live across the platform:

- **Add coverage from any workup:** The dots menu on announcements, top-line, and proactive pitching now includes an "Add coverage" option, even before any coverage has been recorded. Previously, the button only appeared once coverage existed, making it impossible to log a first entry directly from the workup.
- **Response Source opportunities:** RS opportunities are now available to Starter, Silver, and Gold tier clients only. If your account is on a different tier, you will still see HARO and Source of Sources opportunities.
- **Chrome plugin audience prompts:** When the plugin detects a LinkedIn page that contains audience data not yet captured, it will prompt you to collect it. This is the first step toward building audience data passively as your team browses normally.

The coverage and Chrome plugin changes are available now. If you have questions about tier access to RS opportunities, contact your account manager.

Several updates are live across MVPR this week.

**Ivy and task management**
- Ivy can now create, list, and complete tasks inline with clickable checkboxes, so you can manage tasks conversationally without leaving your workflow. For example, after sending a chaser email you can tell Ivy to complete the chaser task directly.
- The company task board has new collaborator and time filters to make it easier to navigate, particularly when auto-generated tasks accumulate.

**Pitching and opportunities**
- Proactive pitching pages now show outreach statistics and coverage inline.
- Opportunities appear on the platform as soon as the email arrives, rather than waiting for a scheduled ingestion window. Formatting of ingested text has also been cleaned up.

**Press pages**
- Image and file uploads have been rebuilt. Uploads will now save and load reliably.

Several updates have shipped across the platform this week.

**Google Alerts** now automatically identifies the journalist, publication, and story behind each alert. Click the journalist's name to open their modal and write a message, add them to a list, or start a news-track. Any journalist discovered this way is permanently added to the MVPR database. You can also ask Ivy to pull all journalists who have covered your competitors in a given period and add the resulting list in one action.

The other changes:

- **Independent system prompts per Ivy** — fine-tune AI behaviour for a specific company or workflow without touching the global policy
- **Ivy on Thought Leadership and Proactive Pitching pages** — generate sell-ins directly from those pages
- **Redesigned right column on Proactive Pitching** — bulk-outreach view now mirrors the Announcements layout
- **New merge tags** — journalist full name and publication name, alongside the existing first-name tag
- **Ivy journalist list generation** — Ivy can now add journalists directly to a list

You can now assign a system prompt to each Ivy individually, giving you precise control over how specific Ivys behave - without touching your company-level settings.

When an individual prompt is set, it overrides the company-level system prompt for that Ivy. This is useful when different Ivys need meaningfully different behavior, for example:

- **Opportunity response**: tune how a particular Ivy evaluates and responds to media opportunities
- **Newsjacking**: control how aggressively or cautiously an Ivy identifies and acts on breaking news angles

Ivys without an individual prompt continue to follow the company-level system prompt as before. You'll find the setting in each Ivy's configuration.

When Ivy runs multiple tools to answer a question, each result now appears in the chat the moment it's ready. Previously, Ivy waited until every tool had finished before showing anything, which could make it look like nothing was happening.

This change means you get a running view of what Ivy is working on in real time. If a source lookup finishes before a web search, you'll see it immediately. The conversation moves faster, and you always have a clear sense of progress.

A batch of updates has shipped across the platform. Here is what you can now do:

- **Edit or delete coverage records** directly from the media coverage report — including changing the journalist on a record at any time
- **Flag journalists without email addresses** — they now appear with a tag in the journalist list so you know to add one before outreaching
- **Collect social media interactions manually** via the browser plugin, replacing the previous TeamFluence integration
- **Collect a target audience for an objective** using the plugin
- **Filter Newsjacking results by language** to cut out irrelevant stories
- **Delete archived threads** (admin only) for permanent removal of incorrect or bounced data
- **Upload markdown files** to the resources section

The coverage changes close a long-standing gap where non-thread coverage was locked from editing entirely. The social media collection flow is fully self-serve and replaces an unreliable third-party integration.

Two updates to the Announcement Worktop that reduce repetitive clicking when managing journalist outreach.

- **Bulk follow-up:** Select multiple journalists who already have a thread in the Worktop and send follow-ups in one action, rather than opening each thread individually.
- **Funnel status auto-select:** Click any funnel status label to instantly select all journalists sharing that status. Useful for bulk actions across a specific stage of your outreach.

Both changes are live now in your Announcement Worktop.

You can now schedule Ivy to run actions automatically — either once at a future time or on a recurring basis. Previously this was only possible for the internal team. Now you have full control.

Scheduled actions sit in your Ivy panel, run quietly in the background, and only create a task when Ivy finds something worth acting on. You can delete them at any time. A few ways teams are using this:

- **Recurring story or opportunity scanning** — set Ivy to check every morning for a client without any manual input
- **Staged coverage checking** — schedule checks at multiple points after an announcement (tomorrow, next week, next month)
- **Chaser personalisation** — queue it to run on a future date against a target list
- **Client offboarding** — delete scheduled actions when a client leaves so scans stop automatically

Open the Ivy panel to set up your first scheduled action.